Facing the Crisis: A Practical Guide to Public Relations for Reputation Recovery
In today's fast-paced world, crises can strike any company at any moment, jeopardizing its reputation and image. The ability to manage such crises effectively is crucial for ensuring a company’s survival and success. The book Crisis Public Relations by Dr. Firsan Nova, alongside Dian Agustine Nuriman and Mohammad Akbar, offers valuable insights into the strategies and tactics PR professionals can use to navigate these challenges. With an easy-to-understand approach, the authors provide a comprehensive guide to managing crises in the realm of public relations.
The book Crisis Public Relations by Dr. Firsan Nova, along with Dian Agustine Nuriman and Mohammad Akbar, discusses strategies for managing a company's reputation and image crisis with an easy-to-understand approach. With six chapters and a total of 16 subchapters, this book not only presents communication theory but is also enriched with real-life case studies drawn from the authors' experiences.
— ANTARA NEWS
One of the strengths of this book is its in-depth discussion of the fundamentals of public communication, PR activities, issue mapping strategies, conflict management, and effective approaches during a crisis. The popular and narrative writing style makes it easier for readers to understand the relationship between journalistic work and efforts to restore a company's reputation and image disrupted by a crisis.
— MEDIA INDONESIA
The book also emphasizes the importance of professional collaboration between the media and PR in managing a crisis, as well as how PR's role can help a company stay resilient and sustainable amid ongoing challenges.
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